Saturday, December 1, 2007

'46664' is not just any number, but a lifechanging campaign.



December 1st is the day to honor the memory of all the people we have lost to AIDS.


Today, December 1st, we say a prayer in our hearts for those living HIV & AIDS. The world has lost so many men, women, and children to this horrific disease.
To honor those who have and are suffering from HIV/AIDS global support from a multitude of international artists including Peter Gabriel, Corinne Bailey Rae, Annie Lennox, Ludacris, Razorlight, Goo Good Dolls and Jamelia has been announced last month. More than fourty artists and musicians will be gathered today at Ellis Park Stadium in Johannesberg, South Africa for the forthcoming 46664 concert.





The significance of the number 46664 was that it was Nelson Mandela's prison number. In 1964 he was help captive for 18 years on Robben Island, Cape Town. But in 2002, under the guidance of Nelson Mandela, his number, 46664 was given to the top artists to raise awareness of the global HIV/AIDS pandemic. 46664’s project funds develop and support practical programmes for the prevention, testing, care and support for those infected and affected by HIV/ AIDS in Africa. Currently, 46664's 2007/2008 campaign is providing outreach activities to communities and schools to engage the youth most affected by HIV/AIDS. Nelson Mandela's non-profit organisation unleashes the universal connecting power of music to deliver its messages. With this campaign driven by well known artists, they are capturing the attention of youth world-wide.

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